Hardly any manufacturer of electric guitars is so closely associated with hard rock and heavy metal as ESP and hardly any other manufacturer has penetrated this market as brutally as ESP in recent years. Since the company was founded in 1975, when it only produced spare parts for electric guitars and the start of the production of its own guitars in 1983 until now, ESP has always been on the cutting edge. The breakthrough came in 1989 when ESP launched the first signature models for both George Lynch and Kirk Hammett. Since then, the list of endorsers has grown and ESP created the LTD brand in 1996, under whose names cheaper and slimmer versions of most ESP models are produced in Korea and Indonesia. Today ESP / LTD occupies one of the top spots in the genre Hard ‘n Heavy Guitars.

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